ARM is rumored to be independently developing graphics cards to compete with AMD, NVIDIA, and Intel

NEWS manhkbrady - Aug 19, 2024, 23:00

There are rumors circulating that ARM might be in the process of developing its own dedicated gaming GPU, positioning itself against major industry players such as NVIDIA, AMD, and Intel.

A report by The Globes suggests that ARM has already initiated the development of its gaming GPU, with nearly a hundred chip and software developer engineers in its Israel office working on the project. Their technical focus is primarily centered on gaming, although it remains uncertain whether the mobile chipmaker will introduce a discrete GPU or something similar to an integrated GPU, similar to Intel's approach with its ARC-based Xe2 Cores on the upcoming Lunar Lake processor.

Even though the new GPU is primarily being designed for gaming, but there is also potential for leveraging this development for artificial intelligence data centers. ARM has refrained from commenting on these reports. ARM already has expertise in developing such products for mobile devices, offering Immortalis and more affordable Mali GPUs that are widely utilized in smartphones.

At present, details about the new GPU are scarce. It is unknown whether it will be a new discrete graphics card compatible with ARM and x86 processors or an integrated GPU for the company's own chips. Nevertheless, if ARM intends to compete with NVIDIA, it would be logical for them to start by building a full-sized, full-fledged desktop GPU. ARM has previously launched its own Accuracy Super Resolution (ASR) upscaling technology in June, modeled after AMD's FidelityFX Super Resolution 2 (FSR2) technology.

ARM's confidence seems to stem from the positive reception it has received since the launch of Qualcomm's laptop-based Snapdragon X Series of processors, with desktop-sized variants anticipated to arrive soon. Regardless, it would be interesting to see another competitor within the discrete gaming GPU market. While anticipating the next big development of the semiconductor industry, you can also utilize our comparator to secure the best deal on your next favorite game.